Lucie Loves… Fashion // Introducing: Hobbs London spring/summer 2014 collection - part one


Last week I attended a very special Hobbs spring/summer preview event with a handful of other lovely London bloggers: Liv - What Olivia Did, Marsha - London Tall Girl, Paula - P-Ho Diaries, Natasha - Girl in the lens, and Hannah - A fashion fix.

This spring/summer Hobbs has opted for a contemporary take on tailoring, choosing a fresh, neutral colour palette in a mixture of silk and linen fabrics. They’ve created a series of straightforward silhouettes, along with some rather delicious quilted leather, as seen here on Anna, from South Molton St Style. 

This collection has a much more youthful feel to it than any I’ve ever seen Hobbs produce before. There are dresses and suits that wouldn’t look out of place in Cos and Zara - both high street brands that my friends and I are a big fan of, and ones that we feel cater well for a style-savvy twenty-something audience. Us girls are looking for work/play wear that isn’t boring, but is well-cut and within our price range.

We were given free run of the expansive Covent Garden store, and encouraged to drape as many clothes are we saw fit over our arms, ready for a big trying-on session in the specially reserved changing rooms downstairs! It was basically like having our very own personal shopping session - complete with Meringue Girls treats and obligatory glasses of Prosecco. Bliss!

There was more than one occasion when several of us, unknowingly, picked up the same key pieces to try on, each time styling them slightly differently.

Popular spring/summer blogger picks:

Watch this space for part two, where I’ll be trying out a few of my favourite Hobbs pieces for spring/summer.

Photography © Lucie Kerley