Lucie Loves... Food & Drink // The House of Peroni Autumn Residency
2015 was awash with some pretty amazing blog trips, events and opportunities.
One such event was The House of Peroni Autumn Residency ~ a popup experience with something to appeal to all the senses.
Making a temporary home for itself in Brick Lane, London from 29th October - 25th November at 152 Brick Lane (E1 6RU), The House of Peroni gave me an insight into Italian home life, without having to get on a plane and fly to Italy.
It was a month-long event, allowing curious city dwellers to explore a specially transformed space, and basically, eat, drink and make themselves at home.
As pop-up events go, this was pretty spectacular. Everything from the way the industrial building had been dressed, lit and filled with music – to the endless Peroni Nastro Azzurro-infused cocktails, created by award-winning mixologist at The Langham Hotel, Simone Caporale, and delicious Michelin-starred food made for a fantastic, yet alternative evening out in east London.
‘Vita all’Interno’ - means ‘a life lived inside’ - and The House of Peroni residency definitely allowed you to feel like you’d just stepped across the threshold into a domestic scene in an Italian home, strewn with very beautiful people. It was very well done.
“The experience, curated by Gingerline’s creative founder, Suz Mountfort, and immersive storytellers, Reuben Feels started in the heart of the home. Guests entered the warm bustling kitchen and were greeted by delightful smells and a never ending dining table. From there, they were invited to explore and enjoy the airy laundry room inspired by Italian couture, and try one of Peroni Nastro Azzurro’s innovative serves, whilst relaxing in the autumnal covered terrace area.
Guests were also able to curate their very own personal experience, by obtaining a key which opened the door to a variety of authentic Italian experiences hidden within the event. It was rather dreamlike – revealing a new world where nothing was quite as it seemed.
Other notable talent brought in to make The House of Peroni experience as memorable as possible included Michelin-starred Sicilian chef Accursio Craparo, surrealist art director and set designer Rhea Thierstein, and Italian paper installation artist, Francesca Signori.
Guests were also able to purchase exclusive keys from the pantry to unlock secret rooms within the Residency. Each key took its holder on a journey of discovery with delicious surprise infusions revealed along the way:
* Bedroom: Upon unlocking the bedroom, visitors will be able to taste Rhea Thierstein’s surreal interpretation of a dream and enjoy a Peroni Nastro Azzurro infusion created by Simone Caporale
* Wardrobe: Purchasing an additional key enables visitors to continue their journey through the mythical wardrobe where they can try on extravagant paper accessories created by resident paper artist Francesca Signori and capture their experience with their friends and keep forever
* Snug: In the final key experience, guests will be able to relax and unwind in the sumptuous snug area, and reflect on their experience before creating their own infusion, guided by our mixologist maestro
For a quick run-down of my other 2015 highlights see this post.
I look forward to seeing where next The House of Peroni takes residence.
For more information visit: thehouseofperoni.com
Photography © Lucie Kerley