Lucie Loves... Beauty // Giorgio Armani ~ #SaySI Fragrance


I’m a bit of a sucker for perfume. So when Klout offered me the chance to test out the new Giorgio Armani Sì eau de parfum I was one happy (and delightfully-scented) lady. 

There’s nothing like finding a new fragrance (or buying new lingerie) to lift your spirits. The whole premise of the Giorgio Armani campaign, starring critically acclaimed actress and theatre director Cate Blanchett is: What makes you say yes? What is it that truly drives you?

It’s quite a deep question for a perfume advert. But one that hits home.

These past few months have been some of the toughest that I’ve ever experienced in my entire life – I’ll tell you about it someday. But for now, I’m making the most of every opportunity to say yes to happiness.

For me, this means saying yes to opportunities that will bring me new experiences. Saying yes to things that scare the hell out of me and bring me new challenges. It’s about saying yes to what makes me feel good. And saying yes to feeling strong again. 

I say yes to being kind to myself, and not wasting unnecessary energy on hating things that I cannot change. I say yes to being and feeling empowered.

What I’d actually rather like right now is to do be Cate Blanchett in that advert: say yes to life, spend time with my incredible friends and family and frolic in the sun.

I want to embrace lightheartedness (a word which sounds extremely sexy in Italian!), maybe a spot of seduction, and to drive a little red convertible sports car down the Italian coast, and experience the freedom that comes with learning to love again.

So, what makes you say Sì?

So what does it smell like…

It comes in three 100ml options, each with slightly different concentrations and fragrance notes. Prices range from £46.50 to £91.50:

Giorgio Armani introduces the lighthearted emotion of Sì Eau de Toilette.

With the luxury that comes from simplicity, the Sì Eau de Toilette fragrance for women is composed of only the most essential ingredients. Like silk brushing against bare skin, it is subtly textured and seductive. A brilliant, floral chypre composed of contrasts.

Sì Eau de Toilette is the quintessential expression of an intimate fragrance, lightly elusive yet nuanced to evoke a palette of daring, playful and ultimately seductive emotions.

At once chic, voluptuous, intense, and soft, Sì lingers on the skin and enchants the senses. The distinguished and elegant olfactory result plays on emotion, true to the Giorgio Armani couture spirit. The perfume combines three notes: blackcurrant nectar, modern chypre, and blond wood musk with touches of freesia and May rose. This new fragrance reveals a free, passionate, loving, and vibrant woman.

Accomplished. Audacious. Glamorous. An emphatic “yes” to these emotions, to taking chances and to having it all.

Sì Eau de Parfum Intense accentuates the sensual and elegant facets of the Armani woman. The duality of an extremely seductive blackcurrant neo jungle essence, with just a hint of silky freesia, and a timeless chic intense chypre accord.

A fragrance of passion, softly powerful, assertive and unmistakably feminine.

Find out where to buy Giorgio Armani Sì

Photography © Lucie Kerley