Lucie Loves... #photoblogged // Pantone® and a couple of Instagram event videos
Last night, JMG & I attended a fabulous pre #LFW event at DSTRKT in London. The event, organised by Rakuten Linkshare, was a celebration of the eternally harmonious relationship between fashionand colour.
There was a brilliant talk by guest speaker, Executive Director of Pantone® Colour, Leatrice Eiseman. Leatrice delved into the work of fashion week’s favourite designers and explained how the colour palette for a season’s collection is often inspired by the likes of Russian Architecture or even the chiaroscuro of a still life painting.
Twice yearly, Pantone® unveil a colour report. These reports are exceptionally well researched and are an amalgamation of the hues that fashion designers across the globe are experimenting with in their upcoming collections. The Pantone® team then look at emerging trends and select those top shades to be showcased in their colour collection.
Leatrice invites you all, readers, bloggers, and fashion designers alike, to take a peek at the Pantone® website.
For me, personally, I take great pleasure in colour. (see my new Zara tapestry technicolour coat of dreams below). The way it manifests itself in the mundane and highlights the most breathtakingly beautiful. As a photographer I am as drawn to vivid, startling hues and textures as I am to beautiful people and places. Imagine living a life in black and white? No, neither can I.
The Pantone® colour report for Fall 2013 pays homage to the colours: Emerald, Mykonos Blue, Linden Green, Acai, Samba, Koi, Deep Lichen Green, Vivacious, Turbulence, and Carafe.
Pull and Bear also had a selection of their AW13 collection on display. I had heard of the brand before but always thought that it was really expensive. Little did I know! They have some amazing clothes at cheap as chips highstreet prices. If you need to stock up on your tartan, then this is the brand for you this Autumn/Winter.
The Rakuten Pantone® event was a great opportunity for brands to meet bloggers and vice-versa over a few colour coordinated Fall 2013 hue cocktails and tasty nibbles.
For those of you bloggers who don’t know about Rakuten or other affiliate marketing network programmes, they are a way of monetizing your blog. You do this by linking the content that you write about back to the shops/brands from whence it came using specially crafted links.
This was my first blogger event in London since JMG moved down to the big smoke. He captured some brilliant video footage of the event for me and took a couple of outfit shots from the night. We love this city!
Photography © Lucie Kerley + Video © JMGCREATIVE